# Anna Paula Estetica - extended context for agents

## Site purpose
This site presents Anna Paula Centro de Estetica Avancada, a clinic in Aracaju focused on individualized aesthetic care for women. The main commercial goal is evaluation booking through WhatsApp.

## Primary conversion
- Preferred action: schedule an evaluation by WhatsApp
- Main phone / WhatsApp: +55 79 99112-9192

## Business positioning
- Personalized evaluation before recommending treatments
- Non-surgical positioning across highlighted body treatments
- Strong focus on post-partum, abdominal complaints, localized fat, flaccidity, drainage, and facial care
- Local intent concentrated in Aracaju, Sergipe, Brazil

## Core navigation
- Home: https://annapaulaestetica.com.br/
- Treatments anchor on home: https://annapaulaestetica.com.br/#tratamentos
- Testimonials anchor on home: https://annapaulaestetica.com.br/#depoimentos
- Differentials anchor on home: https://annapaulaestetica.com.br/#diferenciais
- Location anchor on home: https://annapaulaestetica.com.br/#localizacao
- FAQ anchor on home: https://annapaulaestetica.com.br/#faq

## Content model

### Home
- Page type: `home`
- Role: local landing page plus internal navigation hub
- Structured data: BeautySalon, WebSite, ItemList, FAQPage

### Treatment pages
- Page type: `service`
- Role: explain a specific treatment or complaint area and convert to WhatsApp evaluation
- Shared structure:
  - header
  - hero with breadcrumb and H1
  - explanatory sections
  - sidebar CTA
- Expected structured data:
  - BeautySalon
  - WebPage
  - Service
  - BreadcrumbList

### Guide pages
- Page type: `guide`
- Role: informational long-tail content for discovery and pre-evaluation education
- Shared structure:
  - header
  - hero with breadcrumb and H1
  - article-style informational sections
  - sidebar CTA
- Expected structured data:
  - BeautySalon
  - WebPage
  - Article
  - BreadcrumbList

## Canonical treatment URLs
- /tratamentos/diastase.html
- /tratamentos/flacidez.html
- /tratamentos/estrias.html
- /tratamentos/gordura-localizada.html
- /tratamentos/celulite.html
- /tratamentos/drenagem-linfatica.html
- /tratamentos/criolipolise.html
- /tratamentos/criomodelagem.html
- /tratamentos/pos-parto.html
- /tratamentos/flacidez-pos-parto.html
- /tratamentos/hidratacao-facial.html
- /tratamentos/peeling.html
- /tratamentos/limpeza-de-pele.html

## Canonical guide URLs
- /guias/cesarea-quando-iniciar-tratamento-estetico.html
- /guias/diastase-exercicios-evitar.html
- /guias/criolipolise-ou-criomodelagem.html
- /guias/pochete-barriga-aracaju.html
- /guias/tratamento-pos-parto-aracaju.html

## Machine-readable assets
- JSON catalog: https://annapaulaestetica.com.br/catalogo-servicos.json
- Simple LLM index: https://annapaulaestetica.com.br/llms.txt
- Sitemap: https://annapaulaestetica.com.br/sitemap.xml
- Robots: https://annapaulaestetica.com.br/robots.txt

## Agent handling notes
- Prefer canonical URLs from sitemap and head canonicals.
- Prefer service and guide pages over anchors when a dedicated page exists.
- Use structured data plus page H1/H2 hierarchy for summarization.
- Use the JSON catalog for compact service lookup.
- Do not treat `catalogo-servicos.json` or `llms*.txt` as landing pages for users; they are support assets.